SEM - Search Engine Marketing
In addition to our SEO services, which help to optimise your site to appear in search results, our Search Engine Marketing (SEM) services can further increase your online visibility and conversion rates. We can help with the set up of online advertising campaigns, as well as their ongoing management and improvement.
With Google Shopping your adverts can appear right next to search results and drive traffic to your site on a cost-per-click basis. If Google can draw a correlation between a search enquiry and your product information, it will automatically show the most relevant products including pictures, prices and the products name. We can help you set up and manage your ads through Google AdWords to give you the best possible return on investment.
Retargeting is an effective way to remind your potential target audience again of your products. A cookie-based technology allows it to present your former visitor with a real-time generated advertisement, based on their surf and search behaviour. Retargeting measures can be triggered by several ways: shop visits, usage of Google or affiliate networks.
For display advertisement campaigns, suitable environments have to be defined. Adserver tools enable its user to implement and adjust ads as well as administer tracking and reporting. Regular reporting allows the measurement of the campaigns rent ability and optimises them for a maximum conversion.
There is no doubt that Google is the leading search engine worldwide. However, this does not mean that Bing should be disregarded, depending on the country you are selling into. For example, in the US Bing is quite popular: in January 2016 Bing had a market share of 21 %. And with the ability to easily import your Google AdWord campaigns into Bing, it's worthwhile including it in your strategy.
No matter what kind of campaign and no matter which channels are used, we provide you with detailed reports about the performance of every campaign on a regular basis. This way, you can always keep track on the outcome. Also, we provide with tips and recommendations to get the best out of your resources.