German consumers have spent €41,9bn online on goods in 2014, which is 85 percent of the total turnover generated through distance selling in the country. Consumers spent nearly €11bn on digital services and goods, including travel, downloads and ticket bookings. This was revealed by the latest figures by German branch association bevh published in the report‚ ‘Interactive Retail in Germany 2014‘.

German consumers have spent €41,9bn online on goods in 2014, which is 85 percent of the total turnover generated through distance selling in the country. Consumers spent nearly €11bn on digital services and goods, including travel, downloads and ticket bookings. This was revealed by the latest figures by German branch association bevh published in the report‚ ‘Interactive Retail in Germany 2014‘.

Fashion was once again the most popular product category with a turnover of  €11,9bn. Consumer electronics (€5bn) and books (€4,1bn) follow on place 2 and 3 respectively. With a turnover of €2,5bn, furniture and home decoration was an impressive newcomer in the ranks of top- categories

M-Commerce is gaining populairty, especially amongst younger consumers. The latter also show affinity with new concepts such as buying groceries online. Both developments clearly indicate that despite its comparative maturity,  there is still a lot of untapped potential in the German market. For the year 2015, the bevh predicts a 12 percent growth to a turnover value of €46,9bn.