In 2014, 20 percent of Dutch online shoppers have bought something on a foreign webshop, spending a total amount of about €390mn. This was revealed by a new report published by the Dutch branch organization Thuiswinkel.org, based on research conducted in collaboration with PostNL and GfK.

 

In 2014, 20 percent of Dutch online shoppers have bought something on a foreign webshop, spending a total amount of about €390mn. This was revealed by a new report published by the Dutch branch organization Thuiswinkel.org, based on research conducted in collaboration with PostNL and GfK.

The figures show that about 3 percent of all Dutch online purchases are cross-border. The most popular product categories are flight tickets and accommodation (€132mn), IT (€42mn) and fashion (€31mn).

German (18%) and Chinese (23%) webshops are the Dutch e-shoppers’ favourite destinations, followed by British (14%) and American (13%) webshops. In total, the Dutch spent €14bn online.