Salesupply and Ingenico launch joint Whitepaper on localization and payments

Have you ever wondered what the key ingredients to boost your international conversion were? This is the focus of the new Whitepaper jointly published by internationalization-expert Salesupply and Ingenico ePayments, the online and mobile commerce division of Ingenico Group. This practical source focuses on customer acquisition and retention as well as conversion, from the first click on the site to the completion of the checkout.

Research reveals that globally, 77.5 percent [i] of online retail orders were abandoned in the first quarter of 2015. This shows that there is a lot of ground to be gained by retailers in order to convert their visitors more effectively. The Whitepaper discusses the five phases that are relevant in order to achieve a satisfactory conversion on international markets and reduce shopping cart abandonment:

  • Selecting the right market
  • Attracting relevant buyers
  • Creating trust and customer satisfaction
  • Providing a safe and smooth checkout
  • Preventing fraud


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[i]Online shopping cart abandonment rate in selected sectors as of 1st quarter 2015, Statista, SalesCycle