Since last year, the world has turned upside down. In many countries, brick and mortar retail has (nearly) come to a standstill and e-commerce has become the default way of shopping. Apart from great opportunities, this also presents significant challenges for e-commerce businesses: customer service teams are under constant pressure and returns are through the roof.
Under this pressure, online retailers and brands have come up with innovative solutions to offer consumers the most realistic and personalised online shopping experience possible. These in-store experiences relied heavily on the experience and participation of customer service teams. It is great to see the shift customer care has made from the traditional role of a cost center into an important asset for profit generation.
In the Salesupply E-commerce Customer Care Guide 2021 you’ll read all about the online shopping experience innovations per industry and the increased added value of customer service in e-commerce. Download the whitepaper and get inspired!