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How important is psychology in customer service?

As I am sure that you are aware, it is necessary to remember that keeping your customers happy is crucial to the health of your business. Happy customers equal loyal customers, and loyal customers also often generate referral…


The Cross–border returns game: Winning at home and away

The year is 1994, and a young American called John Kohn has just made history by processing the very first ecommerce transaction – a sale of a Sting CD to his friend in Philadelphia for $12.48. Fast forward 24 years and what, back then, was…