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27.07.2015

Live Chat as a conversion accelerator?


Web-shoppers like the ‘human touch’ in customer service Live Chat can be a very valuable ingredient of a webshop’s customer service strategy- whether you sell in one or multiple countries. The online retail environment is shaped by…

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27.07.2015

Dismantling 10 myths on cross-border e-commerce


Selling cross-border for all companies seeking to explore new markets and achieve growth by seizing opportunities abroad. Today, we will ‘de-mystify’ ten common misconceptions about international ecommerce expansion. Being an market…

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Digital divide

03.06.2015

Become part of the purchase journey, wherever you sell!

It makes sense to focus on digital- wherever you sell. Brands that already operate flagship stores or sell their products via resellers in certain markets should also operate a localized online shop in each market they sell in. The same goes for retailers- if you sell somewhere, make sure you can be

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03.06.2015

Cross-border e-commerce in Spain: A European business

Spanish online consumers are frequent cross- border buyers, whereas Spanish sites attract relatively few foreign buyers. However, both trade directions have booked over 20 percent year-on-year growth. Most cross-border transactions are taking place inside the EU. This is evident from the latest trim

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15.05.2015

LOCAL + GLOBAL = GLOCAL in cross border eRetailing? 3/3

In our previous two blogs on localisation we explained the need to effectively localising your web shop and how effectively adapting e.g. your site, your customer services and your lead generation will require a Local Hero, i.e. someone locally to advise and support you with expert knowledge and eff

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15.05.2015

Cross border shopping and Bonnie Tyler 2/3

What does a cross border web shop have in common with Bonnie Tyler? Read more to find out
In the first instalment on our ‘driving performance in cross border eRetail’ I focussed on effective localisation of a webshop as first step to success. I explained that localisation reaches much further than a quality translation –…

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