Lost in translation- Is ‘localisation’ the most misinterpreted word in international e commerce? 1/3
Whilst localisation remains pivotal for any company looking to experience international ecommerce success, its true meaning is often misunderstood;dramatically reducingoverseas conversion rates. So what is localisation?
Localisation is the process of converting a foreign website so that it appears to be of native origin for the user. The main objective is to make the consumer trust the website,increasing the chances of the customer making a purchase. Translation…