15.05.2015
What does a cross border web shop have in common with Bonnie Tyler? Read more to find out
In the first instalment on our ‘driving performance in cross border eRetail’ I focussed on effective localisation of a webshop as first step to success. I explained that localisation reaches much further than a quality translation –…
01.05.2015
When expanding an e-commerce business to foreign markets, conversion can be increased by creating a ‘local look & feel’, using clear language and building a trustworthy image right from the beginning. Offering a website in a way that local customers feel safe is thus a perfect way of turning vi
01.05.2015
Customer reviews are important, there’s no doubt about that. They help online customers with their purchasing decisions, fuel their desires for a particular product and encourage them to take another look at the product. They currently influence our purchasing decisions to the same degree that per
22.04.2015
The new EU VAT laws took effect this year. But what has actually changed, and for whom? For vendors who sell to other European countries, there are now a number of considerations that must be given special attention. We've put together a summary for you of the most important rules, background knowle
08.04.2015
According to the 2015 Global Retail E-Commerce Index™ by AT Kearney, the global e-commerce market consists of larger, mature markets boasting large sales volumes, such as China, the US and the UK, and also smaller, upcoming markets convincing with their potential and growth prospects.
The UK (3rd) and Germany (5th) are the highest ranking EU countries, joined in the Top 5 by the US (1st), China (2nd) and Japan (4th). Spain, that hadn’t been ranked in 2013, achieved a respectable 18th rank.
08.04.2015
Infographic on the influence of social media on purchase decisions and the role social media interactions play in the customers purchase path.
Mobstac has published an Infographic displaying the role that Social Media are playing in online transactions. For instance, how many consumers have…
02.04.2015
Whilst localisation remains pivotal for any company looking to experience international ecommerce success, its true meaning is often misunderstood;dramatically reducingoverseas conversion rates. So what is localisation?
Localisation is the process of converting a foreign website so that it appears to be of native origin for the user. The main objective is to make the consumer trust the website,increasing the chances of the customer making a purchase. Translation…
19.03.2015
Which online internationalisation strategies make sense for brands? International online sales can be an interesting path towards growth for brands. However, just as retailers, brands face a number of challenges when determining their strategy to sell online across borders. Which strategies make se
19.03.2015
With a total B2C e-commerce turnover of $567.3bn in 2013, Asia-Pacific was the strongest e-commerce region in the world in 2013, as it surpassed Europe ($482.3bn) and North America ($452.4bn). In comparison with 2012, the Asian-Pacific B2C e-commerce turnover grew by 44.6%, which was the highest gro
19.03.2015
Did you know that the Spanish economy’s growth is stronger than that of Germany or The Netherlands, and that consumer spending is increasing? Would you be surprised about the fact that 63% of Spanish online customers buy cross-border or that online marketing costs in Spain are often much below th
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