Cross border shopping and Bonnie Tyler 2/3

What does a cross border web shop have in common with Bonnie Tyler? Read more to find out
In the first instalment on our ‘driving performance in cross border eRetail’ I focussed on effective localisation of a webshop as first step to success. I explained that localisation reaches much further than a quality translation –…

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Best in class: Examples of powerful localization tools in practice

When expanding an e-commerce business to foreign markets, conversion can be increased by creating a ‘local look & feel’, using clear language and building a trustworthy image right from the beginning. Offering a website in a way that local customers feel safe is thus a perfect way of turning vi

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From customer reviews towards active dialogue in international e-commerce

Customer reviews are important, there’s no doubt about that. They help online customers with their purchasing decisions, fuel their desires for a particular product and encourage them to take another look at the product. They currently influence our purchasing decisions to the same degree that per

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Advisory bulletin: VAT and cross-border online trade in the EU 2015

The new EU VAT laws took effect this year. But what has actually changed, and for whom? For vendors who sell to other European countries, there are now a number of considerations that must be given special attention. We've put together a summary for you of the most important rules, background knowle

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Global retail e-commerce maintains impressive growth

According to the 2015 Global Retail E-Commerce Index™ by AT Kearney, the global e-commerce market consists of larger, mature markets boasting large sales volumes, such as China, the US and the UK, and also smaller, upcoming markets convincing with their potential and growth prospects.
The UK (3rd) and Germany (5th) are the highest ranking EU countries, joined in the Top 5 by the US (1st), China (2nd) and Japan (4th). Spain, that hadn’t been ranked in 2013, achieved a respectable 18th rank.

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The Rise of Social Media in E-Commerce

Infographic on the influence of social media on purchase decisions and the role social media interactions play in the customers purchase path.
Mobstac has published an Infographic displaying the role that Social Media are playing in online transactions. For instance, how many consumers have…

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Lost in translation- Is ‘localisation’ the most misinterpreted word in international e commerce? 1/3

Whilst localisation remains pivotal for any company looking to experience international ecommerce success, its true meaning is often misunderstood;dramatically reducingoverseas conversion rates. So what is localisation?
Localisation is the process of converting a foreign website so that it appears to be of native origin for the user. The main objective is to make the consumer trust the website,increasing the chances of the customer making a purchase. Translation…

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Online internationalisation for brands

Which online internationalisation strategies make sense for brands? International online sales can be an interesting path towards growth for brands. However, just as retailers, brands face a number of challenges when determining their strategy to sell online across borders. Which strategies make se

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E-Commerce: Say 'Si!' to Spain

Did you know that the Spanish economy’s growth is stronger than that of Germany or The Netherlands, and that consumer spending is increasing? Would you be surprised about the fact that 63% of Spanish online customers buy cross-border or that online marketing costs in Spain are often much below th

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