Developing a Direct 2 Customer approach for manufacturers - using marketplaces to achieve profitable international revenue
Manufacturers and brands have traditionally relied on wholesalers and retailers to sell to end-consumers. This webinar will explain the importance for manufacturers to actively develop a direct-to-customer (D2C) approach, not only to protect their brand but also to expand international sales faster and effectively. Challenges, like how to reduce channel conflict, will be addressed. Opportunities, like using third party specialists as a relatively quick and straightforward solution to growing D2C sales internationally will be included.
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