When web-shops beat marketplaces in global e-expansion –A rapid scalable approach for companies that aim to build their brand
Frank van den Berg (Managing Director of Salesupply UK) takes a look at the difference between the marketplaces experience and a branded webshop experience. Why (branded) customer experience matters. And why is it so important to create a great customer experience to increase customer loyalty and profitability. With insights on how to deliver optimal efficiency on a global scale.
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