Sell Online in Italy

Italy country report

The Italian e-commerce market has been lagging behind for years in respect to other large European economies. However, Italy is working hard to close this gap. With stable growth rates of over 20% per year, now is the right time to expand into Italy and secure your piece of the market. The market is currently characterised by relatively little competition, low marketing costs and high margins. Italian customers can be pretty demanding on one side but once you prove your value, they can be very loyal and will reward you by returning to your shop.

Customer Service in Italy

We can provide your customers with a very high standard of support for any potential order or product queries, whether via phone, email or live chat. Our native speaking Italian team is located in Italy, which means we can talk to your customers in their native language and they won’t be paying for expensive international calls. We can help improve your conversion rate and repeat purchases by providing a superior customer service.

Find out more about customer service in Italy

Digital Marketing in Italy

Our digital marketing experts can help implement a digital marketing strategy that fits to your business needs. Through assessment of your goals and objectives, and knowing what marketing channels are most effective in Italy, we can offer a range of digital marketing services to ensure your marketing budget is invested most effectively, focusing on your ROI.

Learn more about our digital marketing services in Italy 

VAT in Italy

The standard Italian VAT rate is currently at 22%, and the threshold for B2C sales using your own VAT rate is € 35K. At Salesupply, we can assist you with Italian VAT regulations and VAT returns, and we offer a cost-effective alternative to often expensive local tax experts.

Italian Market Research

There are multiple factors that determine success when expanding into Italy. Our local Italian experts can carry out market research of your particular industry within Italy to determine what is needed to successfully compete in the Italian market.

Return Management in Italy

The availability to return product in the Italian market is an essential requirement for over 70% of the online shoppers. Here at Salesupply, we can provide you with an Italian returns address, ensuring that your customers aren’t put off by the high cost of international returns. Additionally, to improve the customers’ shopping experience, some international marketplaces (including Amazon) now require sellers to offer a local return address, or else cover the expensive return shipping costs. 

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Our Clients

OmodaFuturumshopAce & TateBagageonlineGstar
AzalpExpressoSloggiesMarks and SpencerSchuh
Lighting EverLight11.deImpericon.comGlamiraGlanbia PLC
Reifen ChampionStocker Point - Country & MoreDestock GolfekoiPower Sante - ma parapharmacie
Vente a la Proprieteekosport - le espécialiste du skiunisportstadiumAmerican Soda
MM Direct Biggest Brands - Lowest PricesHammerHechteHealthengelbert strauss GmbH & Co. KG