Germany, Europe’s second-largest e-commerce market, ranks 6th globally. The German e-commerce market is projected to grow by 5.7% in 2024, reaching $119.8 billion by the end of the year. From 2024 to 2028, the market is expected to expand at a compound annual growth rate of 4.6%, reaching $143.5 billion.
Fashion is the leading category in German eCommerce, contributing 24% of the revenue in 2023, followed by Hobby & Leisure and Electronics. Regarding payment methods, German consumers use a variety of payment methods, with PayPal being the most popular, followed by VISA and Mastercard. DHL is the dominant shipping service, handling 86% of deliveries, with DPD, UPS, GLS, and Deutsche Post also playing significant roles.
As of 2024, Germany, with a population exceeding 83 million people, continues to be a vibrant hub in the global ecommerce landscape. Approximately 90% of Germans engage in online shopping, reflecting a highly digitalized consumer base that favors convenience and variety in their purchasing habits. German consumers like to be informed. Almost half of them research the internet before buying. Also, with more than a third of German consumers shopping via social media, the importance of those channels is growing.(Ecommercenews.eu)
In the second quarter of this year, Germany saw a 0.2 percent rise in online sales compared to the same period last year, marking the first growth in the market in two years. Despite this small upward movement, online sales for the first half of 2024 remain 1.2 percent below the levels recorded during the same timeframe in 2023 (Statista.com). Germany still ranks among the top ecommerce markets in Europe, second only to the United Kingdom in terms of market size and influence. In 2023, Germany’s ecommerce market was dominated by major players such as Amazon and eBay, however, German consumers also show considerable interest in local platforms like Zalando and Otto (Channelengine.com).
Salesupply’s fulfilment center in Germany, located in Dorsten, offers a range of logistical solutions tailored to ecommerce businesses. This facility provides efficient order processing for both B2C and B2B shipments, offering specialized ecommerce solutions and cloud-based order management systems. With features like end-to-end shipment tracking, rapid integration, and a global reach through local warehouses and carriers, Salesupply ensures enhanced delivery speed, reduced costs, and increased customer satisfaction. These advantages make it a compelling choice for businesses targeting the Polish, Dach, Dutch and broader European markets.
The customer clicks the ‘buy’ button and we pick, pack, and ship the order – quickly and accurately – 7 days a week. At Salesupply, we take on the whole process, including receiving, tracking, fulfilling and returning the orders. Our Order Management System (OMS) has plug & play integrations for the most widely used e-commerce platforms, marketplaces, and ERP systems.
At Salesupply you are in control, therefore we have put a lot of effort in providing you with a 24/7 real-time overview of your fulfilment process. With our dashboard application our clients always have the latest insight into the fulfilment process. And in the Fulfilment portal you have access to all (daily/weekly/monthly/yearly) fulfilment reports.
With Salesupply as your fulfilment partner, your customers will never miss out on your products. Through the seamless integration, we will take care of the inventory planning so you never have to worry about overstocks, understocks, losses, and shortages.
When done right, returns don’t have to cost as much as you are currently being charged. In addition, returns can help increase repeat sales and promote positive word of mouth. At Salesupply, we can provide full returns services including: same-day customer refunds, optimized return-to-stock, and product refurbish and repair.
Germany is a very strong market for Amazon, with the company holding a market share of over 30%. At Salesupply, we provide Amazon FbM (Fulfilment by Merchant), enabling you to deliver fast and affordably. By choosing Salesupply FbM, web shops themselves are in full control over the entire handling and shipping process.
Our global e-commerce fulfilment network spans 27 centers across 3 continents, providing local services worldwide. This infrastructure reduces delivery times and costs, allowing e-commerce companies to offer fast, affordable delivery globally, all managed through a single, integrated platform that keeps you fully informed. With Salesupply, you can compete locally everywhere, benefiting from fast delivery at local rates. Our centralized platform offers one point of contact and one invoice, ensuring streamlined operations. Our fulfilment location in Germany is part of this extensive network.
Outsourcing fulfilment could benefit many growing ecommerce businesses. Here are some key benchmarks to check if your business is ready to outsource fulfilment to a third party (3pl) such as Salesupply:
Every morning, Salesupply checks the orders from the previous day (the same day for same-day delivery): have all these orders been properly processed and dispatched? If not, we immediately indicate in our feedback to the client why these orders have not been sent, so that they can inform the consumer in time. This way, the client and the consumer are kept informed of the progress at all times and as a result, the fulfilment process has a positive impact on your customer experience.
For Salesupply, the optimal customer experience is one of the spearheads in the cooperation. The fulfilment process is customized as much as possible so that it fits in perfectly with your brand and positioning.
Read this article for an extended answer on the questions above. Would you like to know more about how we handle your orders as a fulfilment provider.
Get in touch.
At Salesupply, we not only offer outsourcing fulfilment services, but also comprehensive options for outsourcing your returns service. Salesupply’s international returns service allows you to offer a local return address to your customers in 25 countries, including Germany.
In our return hubs, we can handle testing and destruction of the returned products in addition to local processing and storage.
At Salesupply, we provide exceptional customer support in Germany from our office in Duisberg. Our dedicated team offers native customer service in Polish, ensuring clear and effective communication. We are available on workdays during the day and evening, as well as on weekends, to meet your needs. Additionally, we offer flexible solutions for peak seasons, allowing you to outsource only your customer service overflow, ensuring seamless support during high-demand periods.